Erico Figueroa was born in Bayamón, Puerto Rico. His formal education includes a Bachelor Degree in Fine Arts and a Master’s Degree in Digital Graphic Design. His education and life experience has allowed him to strive in his professional life. By combining his classic art training with contemporary art and marketing he has been able to create new material for commercial purposes. He specializes in developing corporate graphic design and creating marketing campaign strategies. He understands the intricacies of a business and enterprises, as he has worked on the development of agency budgets and its analysis. Before Hurricane Maria hitting Puerto Rico, Erico held a steady position as an in house-marketing specialist. He had been working for over a year with companies in security systems and renewable energy. He was responsible for creating marketing strategies on social media, internet and television. In addition, he was responsible for recruiting and supervising the sales personnel and marketing team. Erico Figueroa is currently working as Creative Director in a software company in Houston.